![]() ![]() But the basic notion was there’s a lot of cool history and lore and unknown secrets in your own neighbourhood that you don’t know about.” (Hanke 2016) “We came with an idea about seeing the world with new eyes, I think is how we put it. ![]() To combat our increasingly sedentary lifestyle, Hanke and his team proposed to design a piece of software that forced users to go outside and visit new places. The first challenge was to encourage people to get out of the house and start exercising. John Hanke, CEO of Niantic, created a company hoping to tackle two such problems. Living in what Dan Hill (2015) describes as a “hybrid digital/physical” space, we find ourselves navigating a new series of complex problems for which there is no clear precedent. The boundaries between technology and the physical world are constantly blurring. Shifting human behaviour through technology ![]()
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